Amrit Pal Singh

👋 Hi, I am Amrit Pal Singh,

Salesforce Marketing Cloud Architect & CRM Automation Leader

With 9+ years of IT experience and 7 Salesforce certifications, I specialize in Salesforce Data Cloud, Marketing Cloud (SFMC), and CRM strategy, helping businesses unify customer data, automate engagement, and scale with intelligence.

My expertise spans Salesforce Marketing Cloud, Data Cloud, Sales Cloud, and complex API-driven ecosystems. I specialize in translating business strategy into robust technical architecture from discovery workshops and solution design to implementation, go-live, and operational excellence.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

Solution Architecture & CRM Strategy

Automation & Scripting

APIs (REST & SOAP)

Salesforce CRM

Salesforce Marketing Cloud

Email Studio:
- Creating personalized and targeted email campaigns using Email Studio, including email design, segmentation, and scheduling.
- Implementing dynamic content and personalization to enhance engagement and conversion rates.
Automation Studio:
- Designing and configuring automation workflows to streamline repetitive marketing tasks and processes.
- Managing data integration and synchronization with external systems using SSJS to ensure seamless data flow.
Journey Builder:
- Building customer journeys to orchestrate personalized, multi-channel marketing experiences across email, SMS, social, and advertising channels.
- Implementing decision splits, triggers, and interactions to optimize the customer journey and drive desired outcomes.
Mobile Studio:
- Creating and managing mobile messaging campaigns, including SMS and push notifications, to engage customers on their mobile devices.
Content Builder:
- Designing and building responsive email and landing page templates using Content Builder for consistent branding and user experience.
- Optimizing content for mobile devices and ensuring compatibility across different email clients and browsers.
Contact Builder:
- Creating and managing customer data models to centralize and unify customer data from multiple sources.

Salesforce Data Cloud

Data Ingestion & Harmonization:
- Ingesting data from Salesforce CRM, transactional systems, and external platforms into Salesforce Data Cloud.
- Harmonizing disparate data sources using standardized data models to ensure consistency and usability.
Identity Resolution:
- Designing identity resolution strategies to unify customer records across multiple identifiers and systems.
- Creating a single, persistent customer profile to enable cross-channel personalization.
Data Modeling & Calculated Insights:
- Designing scalable data models aligned with business and CRM use cases.
- Building calculated insights and derived attributes to support advanced segmentation and analytics.
Segmentation & Activation:
- Creating audience segments using unified data for activation across Salesforce Marketing Cloud.
- Enabling near real-time data activation to power personalized journeys and campaigns.
Consent, Governance & Compliance:
- Implementing consent-aware data activation and governance controls to ensure GDPR compliance.
- Managing data access, usage policies, and regional compliance requirements.
AI & Predictive Enablement:
- Preparing high-quality, unified datasets to support AI-driven personalization and predictive models.
- Collaborating with data and analytics teams to enable intelligent decisioning use cases.

Automation & Scripting

Marketing Automation Frameworks:
- Designing and implementing scalable, event-driven automation frameworks within Salesforce Marketing Cloud.
- Reducing manual campaign effort through reusable automation patterns and standardized processes.
SSJS & AMPscript:
- Developing advanced server-side logic using SSJS for data processing, integrations, and automation control.
- Leveraging AMPscript to deliver highly personalized, dynamic content at scale.
SQL & Data Processing:
- Writing optimized SQL queries to manage large datasets, segmentation logic, and data transformations.
- Improving query performance and automation runtimes in high-volume environments.
API-Driven Automation:
- Building API-based integrations using REST and SOAP to connect Salesforce with external systems.
- Developing custom automation utilities using JavaScript and Python for orchestration and data exchange.
Operational Tooling & Monitoring:
- Creating internal tools for automation monitoring, alerting, and error handling.
- Integrating Salesforce workflows with Slack and Microsoft Teams for real-time operational visibility.
Performance & Reliability Optimization:
- Optimizing automation schedules, runtimes, and dependencies to improve platform stability.
- Implementing automated QA and validation checks to reduce campaign and data errors.

My Experience

Marketing Automation Manager

CRM & Marketing Automation Architecture: Own and evolve the end-to-end Marketing Cloud architecture in a multi-market environment.
Scalable Frameworks & Automation: Design reusable automation and content frameworks to accelerate delivery, improve consistency, and reduce operational effort.
Data-Driven Customer Engagement: Enable advanced segmentation and personalization by aligning data, automation, and journey strategy.
Technical Leadership: Act as a technical partner to marketing, data, and engineering teams, ensuring scalable and compliant solutions.

Salesforce Marketing Cloud Consultant

Technical Leadership: Led a team delivering high-volume CRM campaigns for a major financial client, ensuring quality, compliance, and delivery excellence.
Solution Design: Designed personalized lifecycle campaigns leveraging real-time triggers and advanced segmentation strategies.
Process & QA Automation: Introduced QA automation tools and governance frameworks to improve reliability and reduce manual effort.

Marekting Cloud Support Engineer

Enterprise Support & Optimization: Resolved complex Marketing Cloud issues related to APIs, integrations, and performance for enterprise customers.
Platform Advisory: Advised customers on best practices for scalability, data models, and cross-cloud integrations.

Lead Salesforce Marketing Cloud Developer

Comprehensive Campaign Oversight: Managed the entire lifecycle of multiple CRM campaigns, from initial planning and strategy development to execution and performance analysis.
Orchestrated seamless integration: Connecting Salesforce Marketing Cloud with differnt platforms – S3 Integration, Marketing Cloud Connect, Google Sheets Integration, Microsoft Teams alerts for Automation monitoring.

Salesforce Marketing Cloud Developer

Email Design and Development: Crafted various marketing and transactional emails, and content blocks in Email Studio using AMPscript, HTML, and CSS to create interactive and responsive emails tailored to client needs.
Journey and Automation Management: Developed customer engagement journeys in Journey Builder and used Automation Studio for data management and email dispatch. Managed push notifications through Mobile Studio.

Salesforce Marketing Cloud Architect & CRM Automation Leader

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

Solution Architecture & CRM Strategy

Automation & Scripting

APIs (REST & SOAP)

Salesforce CRM

My Experience

Marketing Automation Manager

Salesforce Marketing Cloud Consultant

Marekting Cloud Support Engineer

Lead Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Developer

Schedule a meeting with me