Amrit Pal Singh

Salesforce Marketing Cloud

• Email Studio:
  • Creating personalized and targeted email campaigns using Email Studio, including email design, segmentation, and scheduling.
  • Implementing dynamic content and personalization to enhance engagement and conversion rates.
• Automation Studio:
  • Designing and configuring automation workflows to streamline repetitive marketing tasks and processes.
  • Managing data integration and synchronization with external systems using SSJS to ensure seamless data flow.
• Journey Builder:
  • Building customer journeys to orchestrate personalized, multi-channel marketing experiences across email, SMS, social, and advertising channels.
  • Implementing decision splits, triggers, and interactions to optimize the customer journey and drive desired outcomes.
• Mobile Studio:
  • Creating and managing mobile messaging campaigns, including SMS and push notifications, to engage customers on their mobile devices.
• Content Builder:
  • Designing and building responsive email and landing page templates using Content Builder for consistent branding and user experience.
  • Optimizing content for mobile devices and ensuring compatibility across different email clients and browsers.
• Contact Builder:
  • Creating and managing customer data models to centralize and unify customer data from multiple sources.

Web Development

• Proficiency in front-end technologies:
  • HTML5: Semantic markup for structuring web pages.
  • CSS3: Styling and layout techniques, including Flexbox and Grid.
  • JavaScript: Client-side scripting for interactive and dynamic web experiences.
  • Responsive Design: Ensuring websites are optimized for various screen sizes and devices.
• Frameworks and libraries:
  • Bootstrap: Rapid development of responsive and mobile-first websites.
  • jQuery: DOM manipulation and event handling to simplify JavaScript programming.
• Version control:
  • Proficient in Git for tracking changes, collaborating with teams, and managing code repositories.
• Cross-browser compatibility and testing:
  • Ensuring websites work consistently across different browsers and devices through testing and debugging.
• Security best practices:
  • Implementation of HTTPS, encryption, and other security measures to protect user data.
• Continuous learning and adaptation:
  • Keeping up-to-date with the latest web development trends, tools, and technologies.
  • Willingness to learn new skills and adapt to evolving industry standards and best practices.

Scripting Languages

• JavaScript
  • Proficient in client-side scripting
  • Interactive forms and enhanced user experiences
• Python
  • Experienced in data analysis
  • Automation scripts

SSJS (Server-Side JavaScript)

• Custom Solutions
  • Leveraging SSJS within Salesforce Marketing Cloud
  • Creating sophisticated automation tasks
  • Managing data and executing complex logic
• Integration
  • Utilizing SSJS for API calls
  • Data manipulation
  • Integration with external systems, ensuring seamless data flow and enhanced campaign capabilities

AMPscript

• Personalization
  • Mastering AMPscript to deliver highly personalized email content
  • Tailoring messages to individual customer preferences and behaviors
• Data Manipulation
  • Improving the relevance and effectiveness of marketing campaigns
• Dynamic Content
  • Implementing AMPscript for dynamic content blocks in emails
  • Providing recipients with contextually relevant and engaging content

Campaign Management

• End-to-End Campaign Handling:
  • Managing multiple CRM campaigns from conception to execution, ensuring alignment with business objectives and KPIs.
  • Overseeing campaign planning, execution, monitoring, and optimization to drive desired outcomes and maximize ROI.
• Customized Campaign Development:
  • Developing customized email campaigns tailored to specific customer segments, including order and subscription-related communications.
  • Implementing personalized content and offers to enhance customer engagement and conversion rates.
• Integration and Testing:
  • Utilizing tools like Postman for integration testing with Marketing Cloud APIs, ensuring seamless data exchange and system interoperability.
  • Conducting thorough QA testing of campaign assets and configurations to validate functionality and adherence to requirements.
• Performance Analysis and Optimization:
  • Analyzing campaign performance metrics and KPIs to identify trends, insights, and areas for improvement.
  • Implementing optimization strategies to enhance campaign effectiveness, targeting, and segmentation.

REST and SOAP

• Integration and Interoperability:
  • Integrating APIs into web applications to fetch data from external sources, such as databases, third-party services, or cloud platforms.
  • Ensuring compatibility and seamless communication between systems through standardized API protocols.
• API Security:
  • Implementing authentication and authorization mechanisms (e.g., OAuth, API keys) to secure APIs and protect sensitive data.
  • Applying encryption and secure transmission protocols (e.g., HTTPS) to safeguard data integrity and confidentiality.
• Documentation and Testing:
  • Creating comprehensive documentation for APIs, including usage instructions, endpoints, parameters, and response formats.
  • Performing API testing, including unit testing, integration testing, and validation of API responses to ensure reliability and functionality.

Data Engineering

Design, build, and maintain data pipelines and infrastructure that facilitate the extraction, transformation, and loading (ETL) of campaign data, ensuring accurate and timely data availability for analysis and decision-making. They enable seamless integration of data from various sources, optimize data storage, and support the generation of insights to enhance campaign effectiveness.