Amrit Pal Singh

Salesforce Marketing Cloud

• Email Studio:
  • Creating personalized and targeted email campaigns using Email Studio, including email design, segmentation, and scheduling.
  • Implementing dynamic content and personalization to enhance engagement and conversion rates.
• Automation Studio:
  • Designing and configuring automation workflows to streamline repetitive marketing tasks and processes.
  • Managing data integration and synchronization with external systems using SSJS to ensure seamless data flow.
• Journey Builder:
  • Building customer journeys to orchestrate personalized, multi-channel marketing experiences across email, SMS, social, and advertising channels.
  • Implementing decision splits, triggers, and interactions to optimize the customer journey and drive desired outcomes.
• Mobile Studio:
  • Creating and managing mobile messaging campaigns, including SMS and push notifications, to engage customers on their mobile devices.
• Content Builder:
  • Designing and building responsive email and landing page templates using Content Builder for consistent branding and user experience.
  • Optimizing content for mobile devices and ensuring compatibility across different email clients and browsers.
• Contact Builder:
  • Creating and managing customer data models to centralize and unify customer data from multiple sources.

Web Development

• Proficiency in front-end technologies:
  • HTML5: Semantic markup for structuring web pages.
  • CSS3: Styling and layout techniques, including Flexbox and Grid.
  • JavaScript: Client-side scripting for interactive and dynamic web experiences.
  • Responsive Design: Ensuring websites are optimized for various screen sizes and devices.
• Frameworks and libraries:
  • Bootstrap: Rapid development of responsive and mobile-first websites.
  • jQuery: DOM manipulation and event handling to simplify JavaScript programming.
• Version control:
  • Proficient in Git for tracking changes, collaborating with teams, and managing code repositories.
• Cross-browser compatibility and testing:
  • Ensuring websites work consistently across different browsers and devices through testing and debugging.
• Security best practices:
  • Implementation of HTTPS, encryption, and other security measures to protect user data.
• Continuous learning and adaptation:
  • Keeping up-to-date with the latest web development trends, tools, and technologies.
  • Willingness to learn new skills and adapt to evolving industry standards and best practices.

Scripting Languages

• JavaScript
  • Proficient in client-side scripting
  • Interactive forms and enhanced user experiences
• Python
  • Experienced in data analysis
  • Automation scripts

SSJS (Server-Side JavaScript)

• Custom Solutions
  • Leveraging SSJS within Salesforce Marketing Cloud
  • Creating sophisticated automation tasks
  • Managing data and executing complex logic
• Integration
  • Utilizing SSJS for API calls
  • Data manipulation
  • Integration with external systems, ensuring seamless data flow and enhanced campaign capabilities

AMPscript

• Personalization
  • Mastering AMPscript to deliver highly personalized email content
  • Tailoring messages to individual customer preferences and behaviors
• Data Manipulation
  • Improving the relevance and effectiveness of marketing campaigns
• Dynamic Content
  • Implementing AMPscript for dynamic content blocks in emails
  • Providing recipients with contextually relevant and engaging content

Campaign Management

• End-to-End Campaign Handling:
  • Managing multiple CRM campaigns from conception to execution, ensuring alignment with business objectives and KPIs.
  • Overseeing campaign planning, execution, monitoring, and optimization to drive desired outcomes and maximize ROI.
• Customized Campaign Development:
  • Developing customized email campaigns tailored to specific customer segments, including order and subscription-related communications.
  • Implementing personalized content and offers to enhance customer engagement and conversion rates.
• Integration and Testing:
  • Utilizing tools like Postman for integration testing with Marketing Cloud APIs, ensuring seamless data exchange and system interoperability.
  • Conducting thorough QA testing of campaign assets and configurations to validate functionality and adherence to requirements.
• Performance Analysis and Optimization:
  • Analyzing campaign performance metrics and KPIs to identify trends, insights, and areas for improvement.
  • Implementing optimization strategies to enhance campaign effectiveness, targeting, and segmentation.

REST and SOAP

• Integration and Interoperability:
  • Integrating APIs into web applications to fetch data from external sources, such as databases, third-party services, or cloud platforms.
  • Ensuring compatibility and seamless communication between systems through standardized API protocols.
• API Security:
  • Implementing authentication and authorization mechanisms (e.g., OAuth, API keys) to secure APIs and protect sensitive data.
  • Applying encryption and secure transmission protocols (e.g., HTTPS) to safeguard data integrity and confidentiality.
• Documentation and Testing:
  • Creating comprehensive documentation for APIs, including usage instructions, endpoints, parameters, and response formats.
  • Performing API testing, including unit testing, integration testing, and validation of API responses to ensure reliability and functionality.

Salesforce CRM (Sales & Service Cloud)

• Process Automation:
  • Building declarative automations using Flow (Record-Triggered, Scheduled, and Screen Flows) to streamline business processes.
  • Implementing Apex Triggers for complex logic such as custom lead conversion or opportunity-stage control.
• Customization and Configuration:
  • Creating custom objects, fields, and record types to meet specific business needs.
  • Designing Lightning App Pages and page layouts for tailored user experiences.
  • Implementing validation rules and formula fields to enforce data quality and logic.
• Data Management and Integration:
  • Managing data imports/exports using Data Loader and Data Import Wizard.
  • Integrating with external systems using REST/SOAP APIs and platform events for real-time communication.
• User Enablement and Reporting:
  • Creating dynamic screen flows and guided user paths to simplify complex tasks.
  • Building dashboards and reports for actionable sales and service insights.